A Practical Taxonomy of B2B Buying Signals
Not every signal deserves a Slack alert, here's how experienced sales teams sort first-party, second-party and third-party intent before deciding what to act on today.
By Corinne · 5 min read
More stories
Follow-Up Without Being Annoying: The Persistence Playbook
The best sellers aren't the ones who follow up the most, they're the ones who follow up with something new to say each time.
By Corinne · 5 min read
From Research to Relevance: The 5-Minute Prospect Study
A repeatable pre-touch ritual, what to scan, what to note, and where AI earns its keep without doing the thinking for you.
By Corinne · 5 min read
One Inbox to Rule Them All: Centralizing Replies From Every Outreach Channel
Splitting outreach across email and LinkedIn is easy, splitting the replies across two inboxes is where deals quietly go to die.
By Corinne · 6 min read
Finding and Enriching Verified Leads Automatically: A Field Guide
A practical walkthrough of how modern prospecting stacks turn a rough ICP into a list of real, reachable people, and where GDPR discipline has to enter the process.
By Corinne · 5 min read
The Provinces Strike Back: France's Next Innovation Map Skips Paris
As digital and climate transitions reshape French cities, a handful of programs are betting that the country's next wave of innovation won't come from the capital.
By Corinne · 3 min read
Inside the Municipal Fast Lane: What Startups Actually Gain From Joining a City-Transition Program
As French cities race to modernize infrastructure and cut emissions, a growing number of startups are trading pure market logic for public-sector partnerships. Here's what founders should expect before signing up.
By Corinne · 3 min read
What Founders Actually Gain From Joining a City-Transition Program
Beyond funding, urban-transition programs offer founders something rarer: access to real municipal problems, procurement pathways, and long-term civic credibility. A look at what's on the table, and what isn't.
By Corinne · 3 min read
The Fake Parcel Text That Empties Your Bank Account
A missed-delivery SMS that looks completely legitimate is one of the most effective phishing tools in circulation, here is exactly how it works.
By Corinne · 2 min read
Your Landlord Cannot Just Keep Your Deposit, Here Is the Law
Tenants routinely lose money they are legally entitled to simply because they do not know the rules around deposit deductions.
By Corinne · 2 min read
Extended Warranties: When the Add-On Is Pure Profit for the Seller
The extended warranty pitch at the checkout is one of retail's most reliable revenue streams, and one of consumers' least useful purchases.
By Corinne · 2 min read
How to Write a Review That Actually Gets Results
A vague one-star rating achieves almost nothing, a well-constructed complaint review can move companies to act and warn other consumers effectively.
By Corinne · 2 min read
The 'Too Good to Be True' Holiday Rental That Does Not Exist
Fraudulent holiday listings continue to defraud travellers year after year, and the formula is boringly predictable once you know it.
By Corinne · 2 min read
Cancelled Flight? You Are Probably Owed More Than a Voucher
Airlines routinely offer vouchers to passengers whose flights are cancelled, knowing that most people do not realise they have a right to cash.
By Corinne · 2 min read
Subscription Traps: The Monthly Charge You Never Knowingly Agreed To
Pre-ticked boxes, buried clauses, and free trials that automatically renew are trapping consumers in subscriptions they did not intend to start.
By Corinne · 2 min read
Fake Five-Star Reviews: How to Read Between the Lines
Manipulated review scores are distorting purchasing decisions across every major platform, but the signs of inauthenticity are consistent and learnable.
By Corinne · 2 min read